oUR STORY

In the very early part of the 20th century, Drs. Ole Onne & Ida Maria Jurva, naturopaths from Finland, immigrated to the U.S. and worked together as massage therapists, OPENING NUMEROUS PRACTICES and BUSINESSES THROUGHOUT THE PACIFIC NORTHWEST. By 1911 they  opened "JURVA NATURAL SANATORIUM" in Portland, Oregon where they treated patients through massage, fasting and herbal remedies. THEY LATER owned + operated "JURVA NATURAL FOODS" IN DULUTH, MINNESOTA.

Over 100 years later, inspired by the work of her Finnish, maternal great-grandparents plus A LOVE FOR HISTORY + ALL THINGS MAGICAL, Ameena Maria Khawaja founded The Potion Shoppe in the Silver Lake neighborhood of Los Angeles. (in the photo above, her grandfather, urho, is standing on the left in front of his father!) Combining her extensive experience in the fields of makeup artistry + skin care with a desire to experience the enchantment of days past, Ameena created The Potion Shoppe to be an apothecary of natural products, incorporating old world practices into modern-day life.

the potion box is the best way for our customers to experience everything we offer - from luxury skin + BODY CARE to gourmet teas, + everything in between. 

we would love to hear from you, so don't ever hesitate to get in touch! 

email us at: hello@thepotionshoppe.com